There is an old adage that states, "It pays to advertise". In those long ago days, BC (Before Computers), businesses could open in the real brick and mortar world in small towns and never pay for one word of advertising. But those days never existed in the current marketing world.
Do you ever realize that many people are having problems with marketing, be it themselves, product or brand? Think about this; you may have the world's greatest product but if you don't have the right marketing...