It’s a true fact that social networking media has shown remarkable performance in grabbing the attention of people. Through social networking, people are able to know about what they are and what types of opportunities they can obtain to promote their network. You would have seen several social media network where people like to know about each other and want to make longer relationships. In this manner, Facebook, Twitter and MySpace are on top of list where people want to share their feelings, creativity and innovation. According to one survey, this marketing tool is more powerful than ordinary adverting tools like televisions ads, radio announcements and hoardings etc.
Ford has realized the power of connectivity that social media provides to people and its extension to the promotion of products and brands promotion. It is becoming easier and easier to interact with each other. As we all looking for human interaction, social networks help us satisfy this urge.
Dell targeted around 80,000 employees working with them. Their aims seemed to be the changing of the culture of work inside the company regarding ‘email’ and deal with the tools in which are generally popular. They aimed at reduction of the constant email traffic and make the discussions among employees transparent.