I have been often hearing people asking this question, “Why should I use social media?” This reminded me the time, 5 years after the Internet boom, where everyone were asking “Why must I own a web site?” This also brought me back to an old question “Why should I email you when I could just affix a stamp and mail it out? OK, maybe no one remembers the old email address question, but I heard that when email was first introduced, most people were appalled with the idea of using email instead of traditional mailing and saw it as troublesome and insecure. Continue Reading →

A social media marketing strategy is for everyone no matter how big or small your company. But whether social media tools works for you or not depends on how clear you are about what you want to achieve. You need to understand your target audience and how they use the Internet to successfully promote your business. Traditional marketing methods have to be in sync with your social media marketing strategy for it to be extremely effective. Continue Reading →