Twitter is a micro-blogging platform that allows its users to communicate and stay connected through answering one simple answer – “What are you doing?” – in 140 characters just like a SMS message. Business are using Twitter as way of extending their customer service, keeping interested parties up to date on their latest news and giving exclusive deals to their followers. It allows companies to do a better job at reaching out to the consumers, create a branding awareness and marketing channel. Continue Reading →